This is one of the two offerings by our Knowledge cell. The vision was to harness real-world industry experience to convert it into knowledge and training the young talent of the media industry. A relatively new vertical for us, we identified a need for this offering especially with respect to the sluggish market.
• Training Topics
Training Topics- Some examples:
• Using data to your advantage [in media sales]
• Knowing your client better [his business, his priorities to leverage while selling]
• How to pitch for new business
• Making effective media presentations
• Basics of Media Selling
• 6 Thinking Hats to get the best out of you
• Motivational training – Creativity and productivity
• Who is it meant for?
Members of your sales team:
•
Who are out in the market meeting clients everyday
•
Responsible for targets in a shrinking and evaluative market
•
Who are not strategic decision makers in the company, but feeling the heat of unmet targets & shaky rumors during a sluggish economy
• Benefits to an employer
• Real improvement in Output
• Long-term retention
• Perception Building – both internal & external [WOM]
• Efficient use of time & money
