Professional Program in Media Management [PPMM]
In Media Planning, Buying & Sales
 
  • About the Program
  • Program Structure
  • Admission Process
  • Program Information
 
The module is an 8-week comprehensive part-time media training program to equip your resources with not only an overall perspective of the industry, but also hard skills and concepts of media sales & planning. It is a joint initiative of BCIDS, under the guidance of SP Jain, and Alchemist, a talent solutions firm in the media & communications industry. The programme is planned as a comprehensive, short-term, evening program that prepares students with a real-world practical knowledge, as it is almost entirely run by current industry practitioners [stalwarts, experts from media & research agencies, sales organisations and marketing companies], ensuring its relevance and context to our dynamic media environment. The end-outcome for participants is an advantage over peers, in productivity and future opportunity, and access to prominent industry people who could be current or future business associates.

Vision
To create a training benchmark for the industry that will eventually enable media companies to do away with the generic training programs they organise or wish to organise for their young resources.

Who is this program for?
• Middle & Junior Media Executives
  -- In a sales function in media houses
-- In a planning/buying function in media agencies
-- In a marketing, media or research function in marketing companies
Why do PPMM ?
• 100% practitioner designed & administered – up to date with the industry issues and challenges faced now
• A 360-degree, comprehensive understanding of the industry -from all aspects of the business
• Real-world training by top industry professionals for faculty
• A platform to impress and network with industry stalwarts and peer group, who may be current or future business associates
Faculty
• 100% speakers are senior and top professionals from media sales organisations, media agencies, research agencies, and marketing organisations [List available on request]
• Does not depend only on theoretical advice in a specialised, ever changing, dynamic field of media
 
Scope
By the end of 45 sessions, what will a participant learn?
• Media as a part of communication
 
-- What is Communication- Theory of Comm? Brand & Interpersonal
-- Communication, Marketing & Media
• Marketer’s Perspective of Media
 
-- Different ways of Budget Setting and its impact on media choices
-- ROI vs ROO [Return on Objective] in media
-- Accountability of media planners & sellers
-- Media opportunity cost- Accounting for the intangibles
• Media Planning Sessions [from a sales & planning point of view]
 
-- Terms, Databases & Tools
-- Databases & tools- Overview
-- Databases & tools- TAM
-- Databases & tools- IRS
-- Advanced Microsoft Excel skills useful in media
• Media Planning and Strategy
 
-- Media Strategy and Planning Process- objective setting, strategy, scheduling
-- Recent Trends
-- Media Analytics - usage of data to plan and sell [e.g. footfall data to measure print ad effectiveness]
• Media Buying
 
-- Media market overview
-- Buying Process, Buying Strategies & Tactics
-- Evaluating Properties
-- Negotiation from a buyer’s perspective
• Focus sessions on Individual Media [evolution, challenges & opportunities]
 
-- TV, Print, Digital, FM, OOH, Entertainment
-- Impact of each medium on the other
• Media Sales
 
-- Personality Management for effective sales
-- Relationships & Networking
-- Knowing your client [their business, priorities, challenges]
-- Hard-working Deals & Proposals
-- Smart Usage of Data
-- Target Setting & Achieving
• Media Implementation
  -- Complexities in the last leg, crisis management
-- Inventory management; converting plans to release orders
• New age planning
 
-- Planning for Integrated Media
-- Innovation in Media Planning- Impact on Agency & Sales
• Media Audit- Role & Implications
• New Business
 
-- Pitching process [for agency & seller]
-- Making media presentations interesting
• General Management
  -- Top media organisations & their philosophies
• Understanding ecosystems around media companies
  -- Media environment and ecosystem
-- Media agencies & Media houses, Creative agencies, research companies, governing bodies
Evaluation
• Evaluation Method
 
-- Tests, Group activities, Quizzes at the end of each module
-- Final Examination – A 1-hour paper
• Weightage
 
-- 70% weight to in-class evaluation
-- 30% weight to final examination
 
How to Apply
• To apply, call on our Contact numbers
• Or to apply online, click here
• Alternatively, candidates can obtain application forms from Alchemist
• For those who wish to nominate your team, call at the Alchemist contact numbers
Fee Structure
• Regular Course Fee: Rs. 50, 000/- + Service Tax
• Special offer for confirmations before Sept 15th: Rs. 45,000 + Service Tax
• Special packages for bulk enrollments
• Laptop [Optional]
• Total amount of fee to be paid at one-time, at the time of confirmation of enrollment, as a cheque in the name of ‘Alchemist’
Terms and Conditions
• In the event of failure to pay the fees before the start of the course, interest at the rate of 8% will be levied on the amount outstanding, until the date of payment.
Disclaimer
• Fee for the program to be paid as a DD or cheque, in favour of “Alchemist” and submitted at the BCIDS office in Andheri (W), Mumbai. No other unauthorized payment should be made to anyone.
Contact Information
• Anujita Jain/ Jigna Upadhyay: 022 65224914 / +91 96193 6966
• Email to ppmm.admissions@bcids.org or jigna.upadhyay@alchemistindia.net
• 45 sessions of 2 hours each
• 8 week program
• Add-on program, helpful for any current role in media
• Evening part-time course on weekdays and Saturdays
 
Course Timing : Monday - Friday 06:30pm to 08:30pm
  Sat 10am- 12pm [Tentative]
Course Commences: Oct 5, 2009
Venue: Bhavan’s College Campus, Andheri [W]

Course schedule is tentative

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